Understanding the Guidance Panel

Guidance Is Everywhere in the Wizard

Radley's wizards are designed so you never face a question cold. Guidance comes in four layers, all visible in this single screenshot:

1. The Info Popover

Every question label has a small info icon (ⓘ). Click it for a plain-English explanation of what's being asked - e.g. for SOM: "The share of your SAM you realistically expect to capture over your planning horizon." Click anywhere else to dismiss it.

2. Helper Text and Typical Ranges

Beneath most question labels sits a dimmed one-liner with context and a typical range calibrated to your funding stage:

• "Typical for Seed: 5-15%. What % of your SAM do you expect to capture?"
• "Percentage of GMV you keep as revenue. Typical: 8-22% (Etsy ~5%, Airbnb ~15%, DoorDash ~25%)"

3. Suggested Values and Quick-Set Chips

Where a sensible default exists, the wizard offers it as a chip you can click instead of guessing:

• "Suggested: 50" or "Suggested for Seed: 13%"
• "Use conservative: 10% → Use moderate: 13% → Use aggressive: 20%"

Chips are one click - and everything stays editable afterwards.

4. The Right-Hand Guidance Panel

The panel on the right side of the wizard follows your focus. As you hover over or click into a question, it shows a fuller explanation of the current topic - what it means, why investors care, and worked examples:

What % of your SAM can you realistically win? SOM is the slice of SAM you can actually win given your current team, budget, and timeline. Early-stage companies typically capture 1-5% of SAM in the first 3-5 years. Above 10% raises investor eyebrows without strong evidence.

• Pre-seed / Seed: 1-5% of SAM is realistic
• Series A: 5-10% as product-market fit solidifies
• Series B+: 10-15%+ with proven GTM engine

In the investment wizard the same panel sits under a Live preview card that recomputes your headline numbers (e.g. annual GMV, take rate, Y1 platform revenue) as you type.

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Why This Matters

The guidance ranges aren't decoration - the same benchmarks power the Review tab. If you enter a number far outside the typical band, the model will still build, but your review report will flag it as something an investor will challenge. Reading the guidance as you answer is the cheapest way to a defensible model.

Making the Most of the Guidance

• Read the popover before guessing - many questions sound similar but ask something precise
• Anchor on the range, then adjust for your specifics - and know why you differ
• Unsure? Take the suggested chip - it's a benchmark default you can refine later, and the Review tab will keep track of which values are still defaults