Choosing Your Plan
Planning is free forever. Upgrade to Build It Yourself when you need the investor-grade model.
Radley Is Freemium
You don't need to pay anything to start. Every new account begins on the free planning tier: you can run the full planning wizard for any of the five business types, see your five-year plan in the browser, and download a one-page planning summary PDF.
You upgrade to Build It Yourself when you want the investor-grade model - the paid features are clearly padlocked in the app, so you always know where the boundary is.
The Plans
Free: Planning - $0 forever
"Clarity for yourself. Plan free, upgrade to defend it."
- Full planning wizard across SaaS, marketplace, hardware, services, and ecommerce
- Five-year annual P&L and derived planning metrics in the browser
- Limited review insights and one market-research run
- Watermarked one-page planning PDF
Build It Yourself - $1,250 / year (NZ$1,250 in New Zealand)
"Build it yourself using our guided platform."
- Self-serve investment models for all five business types
- Construct your first model in minutes
- Supporting pitch assets: Excel data room, investor deck, investor memo, Q&A prep, rehearsal, and the AI model assistant
- Connects to Xero to track live financial results (rolling out)
- Includes CA/CPA review
Built For You - $2,995 / model
"Let our experts handle the build for you."
- Built directly from your existing drafts, decks, or financial data
- A comprehensive bottom-up model plus pitch assets, with CA/CPA review
- Currently supports SaaS businesses only; timeline confirmed after we review your materials
Model Teardown - $500 one-off
"Professional financial QA for your existing model."
- Expert feedback on your assumptions, logic, and potential risks
- Currently supports SaaS businesses only
Availability note: Built For You and Model Teardown are rolled out gradually - their buttons may appear disabled while rollout is in progress. Build It Yourself is the standard path for everyone.
Where You'll Meet the Upgrade
You don't pick a plan up front. As you use the free tier, Pro-only features appear with a padlock, and clicking one shows the upgrade prompt:
Typical upgrade moments:
- Clicking a padlocked tab (Actuals, Q&A Prep, Investor Memo, Rehearsal) on a free model
- Clicking Continue to investment model on your planning preview
- Trying to download the Excel workbook (the one-page PDF summary stays free)
- Opening the locked part of the suggested raise card
Checkout is handled securely by Stripe, and your subscription is managed from Settings > Billing afterwards - see Billing & Subscription.
Which Should You Choose?
- Just planning / validating direction? Stay free. It never expires.
- Raising in the next 6-12 months? Build It Yourself - the investor pack (workbook, deck, memo, Q&A) is built from the model you already started for free.
- No time to build it yourself (SaaS)? Consider Built For You.
- Already have a model? A Model Teardown gets you professional QA without rebuilding.