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Rule of 40 calculator

Add revenue growth to profit margin — the headline test for whether you're balancing growth and efficiency the way investors expect.

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Use a negative number if you're burning.

Rule of 40 score

45%

  • Growth contribution60%
  • Margin contribution-15%
  • Headroom above 40+5 pts

You clear the Rule of 40

Your blend of growth and profitability is in the range investors reward.

Benchmark 40% or higher passes

Why it matters

Growth rate plus profit margin should clear 40%. It's the quickest read on whether you're trading growth and efficiency sensibly — burn hard if you're growing fast, tighten up if you're not.

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